Critical thinking for kids in the age of AI

Teach your kids to think before they believe.

Barnaby is a children's program that builds the mental habits kids need to navigate a world of deepfakes, AI-generated content, and information designed to manipulate.

Launching soon. Be the first to know.

"I can teach her to look both ways before crossing the street. I can't manually review every piece of information that enters her mind for the next decade."

She needs to be able to do that herself.

The problem

We're preparing kids for a world that no longer exists.

School teaches them to find information. But information isn't scarce anymore. It's infinite, and a growing percentage of it is designed to deceive.

We tell them to "be careful online" without teaching them what careful looks like when the threat is a perfectly rendered video of someone saying words they never said.

What kids are facing

AI-generated videos indistinguishable from reality

Algorithms optimized to shape belief, not inform

Propaganda that looks like news

Peers who share first, verify never

A job market being rewritten by automation

See it for yourself

Two years. That's all it took.

On the left: AI-generated video from 2023. On the right: the same prompt in 2025.

2023: Obviously fake2025: Can you tell?

Now imagine 2027. Your kids need to be ready.

What Barnaby teaches

Four skills that become mental habits

01

Question the source

Where did this come from? Who made it? What do they want me to think?

02

Notice the feeling

Am I believing this because it's true, or because it made me feel something?

03

Spot the seams

What are the tells of AI-generated content? What doesn't add up?

04

Hold uncertainty

It's okay to say 'I don't know yet' instead of picking a side.

How it works

Stories, games, and family conversations

Barnaby is a curious bison who models healthy skepticism without cynicism. Through his adventures, kids learn to pause, question, and think—then bring those conversations to the dinner table with family discussion guides.

Ages 5-7

Foundational questioning, noticing feelings, basic source awareness through stories

Ages 8-10

Media literacy, fact-checking basics, recognizing persuasion in ads and content

Ages 11-14

AI literacy, deepfake detection, understanding algorithms and filter bubbles

Why we're building this

Last week, my son showed me a video of a political figure saying something horrific. It was fake. AI-generated. I had to watch it 3+ times before I was sure.

He'd already sent it to his friends.

I've spent 25 years building technology products, and I've watched AI evolve from a party trick to something that's reshaping every industry. But watching my kids try to navigate a world where the line between real and fake has dissolved? That's what made this personal.

Barnaby is the tool I wish existed. So we're building it.

Jake

Jake Woodward

Father, recovering tech executive, founder of Barnaby

LinkedIn

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